Pricing

THE TOTAL REVENUE MANAGEMENT BLOG

What Challenges do Operators See With Dynamic Pricing?

In one of my recent QSR articles, I talked about the biggest challenges that operators foresee with the implementation of dynamic...

Where Should Dynamic Pricing Be Applied?

Not surprisingly, digital orders led the way for ordering methods (89% of respondents), followed by kiosks (51%) and menu boards (42%). ...

Why Should Restaurants Try Dynamic Pricing?

In my last article, I talked about how the definition of dynamic pricing varies, but that in general dynamic pricing is all about prices...

What Exactly Is Dynamic Pricing?

Finally, the restaurant industry is starting to talk about dynamic pricing!! The reason I say finally is that the first study that...

Is It Time for Dynamic Pricing for Restaurants?

In a recent article for QSR.com, I talked about dynamic pricing for restaurants. Here it is! As food and labor costs are increasing,...

Restaurant Distribution: Deja Vu All Over Again???

There's so much going on with restaurant distribution right now that reminds me of when OTAs emerged in the hotel industry about 20-25...

Are We Falling Into the Cart Before the Horse Trap???

The topic of dynamic pricing in the restaurant industry has been tossed around a lot lately, but exactly what is it? Some companies talk...

How to Make Better Pricing Decisions for Your Restaurant: Part #5

Are delivery commissions driving you crazy? Yes, you could just decide to not offer delivery, but given that the recent Sense360 study...

How to Make Better Pricing Decisions For Your Restaurant: Part #4

Did you watch the Olympics? If so, you probably saw some medal ceremonies. The gold medal winner was of course ecstatic, but let’s...

How to Make Better Pricing Decisions for Your Restaurant: Part 3

Variable pricing has worked well in the airline and hotel industries for years, but could it work in the restaurant industry? Yes, we...

How to Make Better Pricing Decisions for Your Restaurants: Part 2

According to the 2022 State of the Restaurant Industry Report, 90% of U.S. operators report higher food costs than in 2019, 80% state...

How to Make Better Pricing Decisions for Your Restaurant: Part 1

If you're in the restaurant industry, how often have you heard these statements? My costs are going up, but if I raise my prices, my...

Dynamic Pricing in the Restaurant Industry: Would it Work?

Dynamic pricing has worked well in the airline and hotel industries for years, but what about the restaurant industry? In this video, I...

Can variable pricing work for restaurants?

What about variable pricing for restaurants? Sure, demand varies, but how would customers react? In this video, we'll talk a bit...