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THE TOTAL REVENUE MANAGEMENT BLOG
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What Challenges do Operators See With Dynamic Pricing?
In one of my recent QSR articles, I talked about the biggest challenges that operators foresee with the implementation of dynamic...
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Where Should Dynamic Pricing Be Applied?
Not surprisingly, digital orders led the way for ordering methods (89% of respondents), followed by kiosks (51%) and menu boards (42%). ...
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Why Should Restaurants Try Dynamic Pricing?
In my last article, I talked about how the definition of dynamic pricing varies, but that in general dynamic pricing is all about prices...
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What Exactly Is Dynamic Pricing?
Finally, the restaurant industry is starting to talk about dynamic pricing!! The reason I say finally is that the first study that...
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Is It Time for Dynamic Pricing for Restaurants?
In a recent article for QSR.com, I talked about dynamic pricing for restaurants. Here it is! As food and labor costs are increasing,...
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Restaurant Distribution: Deja Vu All Over Again???
There's so much going on with restaurant distribution right now that reminds me of when OTAs emerged in the hotel industry about 20-25...
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Are We Falling Into the Cart Before the Horse Trap???
The topic of dynamic pricing in the restaurant industry has been tossed around a lot lately, but exactly what is it? Some companies talk...
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How to Make Better Pricing Decisions for Your Restaurant: Part #5
Are delivery commissions driving you crazy? Yes, you could just decide to not offer delivery, but given that the recent Sense360 study...
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How to Make Better Pricing Decisions For Your Restaurant: Part #4
Did you watch the Olympics? If so, you probably saw some medal ceremonies. The gold medal winner was of course ecstatic, but let’s...
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How to Make Better Pricing Decisions for Your Restaurant: Part 3
Variable pricing has worked well in the airline and hotel industries for years, but could it work in the restaurant industry? Yes, we...
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How to Make Better Pricing Decisions for Your Restaurants: Part 2
According to the 2022 State of the Restaurant Industry Report, 90% of U.S. operators report higher food costs than in 2019, 80% state...
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How to Make Better Pricing Decisions for Your Restaurant: Part 1
If you're in the restaurant industry, how often have you heard these statements? My costs are going up, but if I raise my prices, my...
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Dynamic Pricing in the Restaurant Industry: Would it Work?
Dynamic pricing has worked well in the airline and hotel industries for years, but what about the restaurant industry? In this video, I...
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Can variable pricing work for restaurants?
What about variable pricing for restaurants? Sure, demand varies, but how would customers react? In this video, we'll talk a bit...
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