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THE TOTAL REVENUE MANAGEMENT BLOG
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Driving First Party Orders: Lessons from the Hotel Industry
Restaurants can take cues from the hotel industry's challenges with OTAs to enhance customer loyalty and drive direct orders. Strategies...
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Please Join Us!!
Did you know that digital orders have risen to one-third of total restaurant and convenience store food orders, up from just 12%...
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The Delivery Dilemma: Make or Buy??
Customers love delivery because of the convenience, but many restaurant operators have a love-hate relationship with delivery apps...
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eCornell Keynote on Restaurant Delivery and Digitilization
Noah Glass, Jianggan Li, Adrien Desbaillets and I had a fun discussion on restaurant delivery and digitilization at an eCornell Keynote...
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What do customers think about Virtual Brands and Ghost Kitchens?
There's all sorts of talk about the potential of virtual brands and ghost kitchens, but what do customers think? Does it make a...
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Virtual Brands and Revenue Management?
As a Revenue Management (RM) person, I’m always interested in ways that companies can use their excess capacity to generate revenue. ...
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Revenue Management of Restaurant Delivery
Off-premise dining (including delivery) had been growing in popularity pre-Covid and the pandemic has sped up its adoption. While...
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Restaurant Delivery: What can restaurant operators do to drive profitability?
Is restaurant delivery here to stay? I'd say so. Customers love the convenience, but operators hate the commissions. For those of you...
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Restaurant Delivery: OTAs revisited??
If you love ordering some food, pushing a button and having your order 'magically' show up, you're not alone!!! In a study I did in...
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